On
a handful of very special TV sets in New York City,
strange things are happening. For example:
Ko-Ko the Clown, the kiddies' friend is
entertaining his young audience. He shrills gleefully and
tells the kids to send away all of the"big
people" - anyone over 10. Once the "big
people" are out of the room, Ko-Ko regales his fans
with excerpts from "Fanny Hill"
In an anti-LSD public-service spot: A man
sits in a small boat, enjoying a quiet afternoon on the
water. Suddenly a hideous monster rised from the depths -
a monster two, maybe three times as awful as Godzilla or
King Kong. The monster roars and rages horribly until he
is replaced by a warning: "Thinking of taking acid?
Think twice." Then another card: "A message
from your American Medical Association."All of this is
happening on, or rather at, Channel One - "the
world's first television theater," a brash and
irreverent enterprise in the East Village, New York's
shabby hippie pleasure dome. Channel One offers a
televised shock comparable to a bop on the head with a
sock full of gravel.
Instead
of a stage, the Channel One theater has three TV sets -
closed-circuit monitors - hung from the ceiling. The
shock comes when the monitors hum with a 90-minute burst
of free-wheeling televison comedy and satire that makes
Laugh-In look a little staid. Familiar television images
come into view: soap operas, newscasters, sports
reporters, commercials - the staler offerings of network
TV. But before these shopworn bogeymen can insult the
intelligence, each is swiftly punctured, deftly deflated
to a more realistic size by brief and alarmingly funny
sketches that mock the bland conventions of everyday
television.
Sketch:
A newscaster completes his broadcast and signs off with a
smug smile. Then something weird happens. The camera
remains focused on his face. Still on the air, but with
nothing to say, the newscaster becomes nervous. He
shuffles his papers, but the camera stares on for what
seems an eternity. Soon, visibly agitated, the
omnipotent, all-knowing TV personality shrinks to a
life-sized, ordinary human being. Humbled and despairing,
the newscaster slinks off-camera, crawling out of camera
range on all fours.
Sketch:
A know-it-all talk show host is showing off with a
pretentious discussion with a heavily publicized Indian
yogi. During the interview, the "Mahayoni"
giggles witlessly, throws flowers at the camera, and
mumbles mystically about the"deepness of the inner
core of one's soul."
And then
there's a spoof of TV's long-winded sportscasters, called
"The International Sex Games." Sketches like
this bring gasps from the audience. Some are stunned and
others shocked, but sooner or later everyone joins in the
laughter. And no one ever walks out.
What
exactly is Channel One? The most accurate
description is "underground television."
Underground television is, simply, a gadfly's-eye-view of
how much fun television could be without censors and
stereotypes and stuffiness. Without sacred cows,
play-it-safe programming and condescending opinions about
what viewers are "ready for." And with
a little more freedom and imagination. Channel One
doesn't say that dull, repetitive, just-plain-bad TV is
funny; it says that pretending such junk is good
is ridiculous.
Channel
One is the creation of Kenny Shapiro, a quick-witted
27-year-old with his own private niche in TV trivia. In
the early '50's, Sid Stone, sidewalk pitchman on Milton
Berle's show, occasionally interrupted his Texaco spiel
to chase a bothersome brat. Every time Stone sneered,
"Go 'way, kid, you're bodderin' me," he was
talking to 7-year-old Kenny Shapiro. Shapiro later acted
in productions of Studio One and other dramatic
anthology series, but his career ended when his voice
changed.
Channel
One came into being because Shapiro likes tape recorders.
In college he wrote and recorded satires of TV
commercials with the help of his college roommate, Lane
Sarasohn, and a drama student with the unlikely name of
Chevy Chase (both are involved in Channel One today). In
four hectic months early in 1967, Shapiro and Sarasohn
masterminded the creation of a 90-minute video-tape revue
of songs, sketches and satires. Shapiro rented the
theater, once the site of a health cultist's dramas on
the virtues of organic gardening, and Channel One opened
its tube to the public in July. The first production was
an encouraging success. It was also precarious: there was
only one video-tape machine available, and, as Shapiro
recalls, "when it went out, the show went off."
More
reliable equipment and word-of-mouth advertising gave
Channel One half a chance for survival. Bigger audiences
came to laugh over Channel One's cheerful mockery of
Presidential press conferences, TV programming and a
pointed example of how Madison Avenue might make
commercials for marijuana cigarettes.
Before
long, Channel One attracted what all television
attracts - critics. Most of them liked the show. Vogue
magazine's reviewer found it "cleverly to the
point." Clive Barnes of The New York Times said
"Go see it." The Beautiful People just swooned.
Channel
One is now a popular and financial success, but its
recording studio is still a 15-by-25-foot room on the
second floor of Shapiro's Brooklyn home. The equipment
consists of sundry video-tape recorders and tape decks,
one camera, one electronic organ, stools, chairs and an
assortment of way-out props, electrician' tools, several
miles of wire and video-tape, and a limp Raggedy Ann
doll.
The
sketches are put together by Shapiro and his associates,
who write, perform, tape and edit the material
themselves. Sometimes Shapiro uses televison to mock
itself, especially when a particularly noxious commercial
finds its way onto network TV. In such cases, he tapes
the offending blurb directly from his own TV set, later
adding his own narration - often so subtle a parody that
the fine line between banal reality and pungent satire
becomes nearly invisible.
By
now, Shapiro and the Channel One gang have become so
adept at needling "real" TV that they would
actually like to be on "real" TV. But only,
Shapiro insists, "on my own terms." Naturally -
if Channel One couldn't operate on its own terms, it
would become what it is satirizing.
But
Shapiro is far too busy with other projects to worry
about trading show time for prime time. He has two more
editions of Channel One running. One is an uptown branch
on Manhattan's fashionable East Side; the other is
Channel One Midwest, which is unleashing "Groove
Tube," the present offering, on the ill-prepared
citizens of Chicago. Other theaters may open in Boston,
New Haven, on the West Coast and in London. A tape of
"Groove Tube" is beginning a cross-country tour
of college campuses. In short, the underground
in "underground television" means that Channel
One will reach growing numbers of people without the help
of commercial TV.
The idea
of a Channel One TV special hovers in the background
nevertheless, but Shapiro is a realist, well aware that
commercial television still takes itself too seriously to
risk laughing at itself. And there's always the old
theatrical maxim that says, "Satire is what closes
on Saturday night."
There's
just one thing, though, that everybody should keep in
mind: at the Channel One theater in the East Village,
Shapiro presents three showings on Saturday
night.
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